Calma Calma
A living house for the creatively curious.
A home, not a hotel — built around rhythm, presence, and beautiful informality.
Project snapshot
Role
Location
Type
Year
Concept, Experience, Design & Styling, Brand Direction
Serra de Tramuntana, Mallorca
Boutique Hotel
2025 ongoing
The Intent
Calma Calma began with a simple ambition: create a place where people feel at home the moment they arrive.
A house for locals and guests, for friends and strangers — a shared space shaped by warmth, taste, and instinct.
The project rejects hotel formulas and replaces them with something softer, slower, and more intelligent.
Strategic Approach
1. Unscripted Hospitality
Service built on intuition, not performance.
2. Open Circle Energy
A place where locals, creatives, and guests overlap naturally.
3. Casual by Design
Relaxed spaces with emotional depth — unpolished, but intentional.
We designed for belonging, not branding.
Name & Visual Identity
Hand‑drawn logotype.
Black palm mark.
Colours pulled from stone, clay, rust, and shade.
Typeface: Palatino — calm, human, editorial.
Calma Calma is a repetition because calm arrives in layers.
It’s a rhythm, not a slogan.
A state you move into, slowly and fully.
The Rituals
Calma Calma moves to a slow, social rhythm.
Rituals frame the day without controlling it.
Olive Tree Welcome
Lemon Water Ritual
Garden Salon
Sundown Circle
Wishing Bowl
Open Kitchen Hours
Styling Signature
Nothing matches. Everything belongs.
Travertine meets velvet. Books stay open.
Fruit is left out, not arranged.
The light does most of the work.
Designing the House
The architecture blends sun-washed materials with sculptural curves and soft edges.
Textures lead the experience: plaster walls, brushed metal, stone, linen, velvet.
Everything is tactile. Everything invites touch.
Rust-toned loungers, comfy cushions, and parasols like sculpture.
Velvet sofas, low tables, candlelight reflecting in still water. You don't know what time it is.
Here, time dilates. No reservations, no formality — just rhythm.
Travertine curves and textured walls. Stone beneath your feet, light in your glass.
Muted plaster curves. Oversized vases. A carved stone table set low.
Nothing matches, but everything belongs. You don’t unpack here — you unfold.
A monolithic basin holds the morning ritual. Scent lingers. Light moves. Silence speaks.
Sculptural headboard, sunset linens, and shadowed niches.
This is the house’s heartbeat: Quiet design, built for company or solitude.
A table laid in ceramic and linen. No announcements. No schedule.
The Experience
Slow mornings.
Long tables.
Soft shadows.
New friends.
A stay that feels like returning.