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The Underland
A subterranean ritual space for an adaptogenic world
An immersive pop-up experience created for a modern adaptogenic mushroom brand
Project snapshot
Role
Location
Type
Year
Concept, Experience, Design
Berlin
Experiential Pop-Up
2026 ongoing
A Concept Ritual for a new Wellness Culture
This immersive concept was created for a modern adaptogenic brand — one grounded in nature, intelligence, and intention.
The Brief:
Build an experience that feels sacred, not branded.
A place to slow down. A space for ritual.
A place that feels:
Immersive, not illustrative
Sensorial, not didactic
Calm, not commercial
Lights pulse like breath.
Mycelium whispers begin.
A communal tea ceremony in deep quiet.
An apothecary exit:
beauty, intention, continuation.
A six step journey
The guest enters in silence.
A token is offered.
An adaptogenic pour,
offered with both hands.
Silent chambers of sound, scent, and surrender.
Brand meets Behaviour
The adaptogenic space is saturated with products. But rituals create belonging.
The Underland offers not just wellness — but wonder.
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Brand Principles
Ritual over routine
Nature is intelligent
Stillness is transformative
Beauty supports healing
Our product is sacred
Culture leads over category
Experience Mapping
Spore Token Ritual
Mycelial Activation Chamber
Healing Chambers
Fruiting Table Ceremony
Elixir Altar
Ritual Dispensary