Mandalam
A wellness social club for a new kind of life.
Project Snapshot
Role:
Location:
Type:
Year:
Brand Strategy, Visual Identity, Interior Visual Direction
Lisbon & Comporta
Wellness Social Club
2024 - Concept and brand strategy commission
Mandalam arrived with an ambitious idea - a members' club for conscious urbanites, with their first two outposts in Lisbon and Comporta, Portugal. What they needed was a concept strong enough to anchor both the spaces and a Series B investment round.
Working directly with the founders, we excavated what the brand was really about beneath the aspiration - its values, its contradictions, the kind of member it was genuinely for.
The result: a brand strategy and visual identity quietly distinct from every other wellness brand entering the market.
