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Wattens | Swarovski
Giving a town its own story
What do you do when your entire identity is one brand - and that brand is moving on?
Wattens had been in Swarovski's shadow for decades. With the crystal company repositioning globally, the town needed a vision of its own - one that could attract a new creative and entrepreneurial community without erasing what made it distinctly Austrian.
Working with Winkreative, embedded in the Tyrolean Alps across several weeks of stakeholder interviews and workshops, I led the vision and experience strategy. The result was a placemaking roadmap that aligned the local authority, the Tyrol tourism board and the community around a single idea - turning a town overshadowed by its industrial past into an open, entrepreneurial destination with a future worth choosing.
Image credit: Winkreative
"A town overshadowed by its industrial past - rewritten as an open, entrepreneurial destination with a future worth choosing."
Project Snapshot
Role:
Location:
Type:
Status:
Agency:
Vision & Experience Strategy
Wattens, Tyrol, Austria
Placemaking & Destination Strategy
Completed
Winkreative
